STUDENT CASE
BRIEF
Shortlist | Future Lions ‘24
How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
BACKGROUND
Nearly half a billion people are defined as deaf according to WHO (World Health Organization).
INSIGHT
Being deaf is a spectrum that stretches from mild to profound hearing loss. But we all have one thing in common, the demand for music.
solution
Deaf Mode – increased music experience for deaf people.
Deaf Mode: Haptic, CC, Custom EQ
CREDITS
Marcus Harder Olsson (AD)
Jonathan Alonso Jonsson (CW)